How to Market Your Business to the Federal Government

Mar 15, 2013 10:26:03 AM / by USFCR

 How to Market Your Business to the Federal Government
Government contracting has always been a David and Goliath story of the government versus small business. The prime vendors leading their fields continue to receive the majority of the contracts as a whole. Attracting the attention of the world’s largest customer takes specialized skills and strategies to become one of their contractors. Using the proper resources and knowing how to market to prime vendors as well as the federal government will set a part a business from their competition.

Businesses that have trouble winning government contracts will find US Federal Contractor Registration’s online video campaign ‘The SAM Assistance Program’ helpful. They have released a new video entitled ‘How to Market Your Business in Government Contracting.’ The video addresses questions to which thousands of government contractors ponder everyday. Marketing to general consumers is a completely different marketing campaign. That is why when marketing to the federal government a business has to have the proper footing and is prepared to switch gears. Just imagine, you are now trying to get one consumer to buy your goods or services, and that consumer is very particular about whom they purchase these services from. A business must display their goods and services online in a way to easily to be found. This video mentions key points to marketing to the federal government and how to connect with federal buyers.

Specialized strategies and techniques are required to the attract the attention of the world’s largest consumer. Eric Knellinger, President of US Federal Contractor Registration and Executive Producer of The SAM Assistance Program quoted on the brand new video stating, “I truly feel that this video really hits home. The point we are trying to get across to small business contractors is that the need to market their business to the federal government. It is worth taking the time to view these short videos that we offer. In fact, over 90% of all small businesses have no idea where to start in the government contracting arena. Our production of The SAM Assistance Program and other videos that we release are created to solve this on-going problem. We hope using these free online broadcasts that more small businesses will become involved and play more of a key role in government contracting.”

Mr. Knellinger continued to state, “Every single business in the United States of American must be registered in a database called System for Award Management (SAM) in order to receive bids on government contracts. Most business owners are not skilled on the art of government contracting. They have a hard time processing the registration and understanding what is going on. Just like a consumer would go to an accountant to perform their taxes, many business owners now employ third party registration firms to properly register their business in SAM. Bottom line is a business must be registered to receive government contracts. US Federal Contractor Registration is the world’s largest third party registration firm that provides case managers with every business that need to be properly registered in SAM. US Federal Contractor Registration will also help market a business to the federal government as well as to top vendors. This gives small businesses the ammunition to beat Goliath at their own game. Successful businesses will not only market their business to the federal government but also market themselves to prime vendors. This is the difference between surviving and thriving.”


Tags: Information for New Vendors, Guides


Written by USFCR

US Federal Contractor Registration (USFCR) is the largest and most trusted System for Award Management (SAM) registration and renewal firm. USFCR also provides set-aside qualifications, including women-owned, veteran-owned, disadvantaged (8a), HUBZone and other federal contracting services, technology, and training.

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