Marketing Strategies in the Federal Spending Sector

2020 / by USFCR Academy

11.12 Marketing

Marketing Strategies in the Federal Spending Sector

This webinar is now available ON DEMAND by completing the form below.

The federal government is a unique client with special considerations for marketing. In government contracting, mastering marketing is just as important for success as regulation and compliance.

Just as in the private sector, you have inbound and outbound marketing. However, in federal contracting, the way you interact with your buyer along their journey is different.

Inbound Marketing

Placing yourself in locations where government buyers shop and designing your marketing assets for accessibility and readability are the key aspects of inbound federal marketing. This is when the buyers to come to you.

Outbound Marketing

More often, you will have to reach out to the government to let them know that you exist. However, reaching out at the right times in the right venue is key. Knowing how to “talk the talk” is the second challenge of outbound federal marketing.

The Contracting Officer Relationship

The government is very good about explaining what they want, but always has needed a little assist in knowing what they need. If they need a widget for a project, they either will consult past contracts or consult the industry for how that widget should work. This is your perfect chance to show them what you are all about.

For simplicity, we talk about "the government," but never forget you are dealing with people just like in the private sector. Their wallet is simply a little more regulated. Their decisions made with more oversight. It's kind of like selling to a kid whose parents manage their allowance.

Webinar Topics

In this webinar you will learn how to adjust or establish your federal marketing using inbound, and outbound marketing, as well as relationship building.

  1. Sculpting your presence both online and in person with government accepted marketing assets
  2. Tried and true methods for reaching out to contracting officers and other government contracting officials
  3. Creating long-term relationships that lead to contract renewal and preferred vendor status

Beyond those three concepts, stellar performance, superb communication and excellent value will take you far. These are the universal three concepts of the satisfied return-customer.

Take Action

Registering for a webinar is one thing. Using this information to win federal contracts is the goal though, right? Before you register for and watch the webinar below, sign up for your business qualification with a Registration & Contracting Specialist.

Your Host for This Webinar


Anna Rose

USFCR Academy


Please complete the form below to register for this webinar.

This webinar is limited to the first 500 people. In order to serve as many attendees as possible, please send questions prior to the presentation to USFCR Academy.


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USFCR Academy

Written by USFCR Academy

USFCR Academy is the learning and training resource of US Federal Contractor Registration (USFCR). The Academy educates current and future clients of USFCR on government contracting, federal registrations and certifications, and provides contract bid training so they can qualify and sell to the federal government.

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